I’m a quiet person until I have something to say. Californian by way of New York, I'm a proud resident of the East Bay. It’s a good day if I’m hunched over my keyboard, simplifying complexity into something beautiful. I care a lot about details. Perhaps too much. I strive to be a good mother, designer and friend to the Earth. It makes me happy when I get to say things like “Let’s carpe some diem!”. Right now, I'm most likely thinking about food and listening to an amazingly good podcast.
Health startup with an agile culture focused on risk adjustment software. Lead the visual and UX design across multiple products. Prototype and conduct design research to validate interaction and visual design choices for complex products. Helping to establish procedures, resources and standards that ensure quality control during the building process.
Champion the development of creative work. Oversee all aspects of traditional
and digital projects for marketing department.
Reinforced agency’s positioning in life sciences industry via re-branding initiatives; including new identity and website that attracted higher caliber clients and employees. Lead team that pitched and won key a key account: AAAS (American Association for the Advancement of Science) account.
Drove art and creative direction for TV and print campaigns for key national clients; including P&G, GMC, CoverGIrl and Visa. Partnered with account teams to meet tight deadlines and strict production schedules. Contributed to campaigns that helped clients establish a presence within the AA community.
Thrived in a dynamic and innovative boutique by fashioning campaigns for established brands and start-up Internet companies. Caught attention of new clients by formulating and executing highly creative ideas within small-sized budgets.
Lead all phases of art and design for pharmaceutical direct-to-consumer advertising. Produced print, collateral, and patient videos that strictly complied with all federal regulations.
“There are few creative professionals that I can say combine so well the finely honed skills of a digital artist and the savvy of a branding strategist but Prisca does this with ease. All that, and a sincere pleasure to collaborate and work with.”
– Jill Laufer, Former Sr Design Manager at BioMarin
“Prisca loves her craft and is exceptional at communicating her ideas while embracing the clients' needs. She consistently produces top-quality work, even under tight timelines. I have never met anyone with such a passion for creating and producing phenomenal materials. “
– Yvonne Luu, Sr Manager, Marketing Communications at BioMarin
“Exceptionally creative, incredibly meticulous, highly engaged, and very personable, Prisca is a pleasure to work with and my go-to designer; indeed, she is always so busy at work because she is so highly sought after. Moreover, she always delivers high quality work within agreed timelines.” – Renee Shediac, Sr Manager, Medical Writing at BioMarin
“Prisca brings her strategic vision and understanding of smart creative to every design challenge. She is very innovative and thoughtful in her approach, executing at the highest level of detail. Prisca is a joy to work with and is an asset to any company. She leads and inspires others through her energy, creativity, professionalism, and teamwork.” – Nikki Burton, Director of Marketing at College Track